Dako Studio

I developed the brand identity for a small digital agency called Dako Studio based in Sabadell, Barcelona. They wanted it to be different but modern and up to date with digital trends and also to incorporate a Japanese touch.

Year
2022

 

Category
Visual Identity
Print & Publication

 

 

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Logotype

 

The font used for the word «Dako» is the Miju Typeface, a font that is inspired by japanese culture. The font used for the word «studio» is Helvetica Neue. This combination of fonts represent the perfect blend between modern and trendy with a hint to japanese culture. 

Isotype

 

The concept behind the isotype lies in the Japanese kanjis that represent the word Dako. I pulled apart the main shapes of these kanjis and rearranged and merged them in order to create Dako's isotype. 

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Brand Pattern

 

The brand's pattern consists of the infinite repetition of the brand's isotype. Together it creates a hypnotic yet beautiful mesh of shapes that resemble the crowds in japan. 

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