
I'm Sílvia Parera, a digital product designer. With experience as both an in-house designer and in a creative agency, I bring a versatile skill set and a deep understanding of the design process. I approach each new design challenge with creativity, strategic thinking and a keen eye for detail.
I have been designing digital products for over two years now and as of late, I have become very interested in system design and how design systems can streamline the design process and improve the overall user experience. My journey into system design has been fuelled by a desire to create more efficient, cohesive and accessible digital solutions that meet user needs and align with business goals. As I continue to explore this area, I'm excited to apply my expertise and passion to further enhance the digital landscape and drive innovation in the field of digital product design.
Expertise
Throughout my career, I've mastered a versatile blend of UX/UI and graphic design tools, seamlessly integrating analytics and UX frameworks into my workflow.
Tools
Figma / Adobe Creative Suite
Design Systems
Analytics
Piwik & Hotjar
Insight gathering and testing
Benchmarking / Quantitative & Qualitative methods / Customer journey map / User flows / User testing / AB Testing
CMS:
WordPress / Contentful / Drupal / Squarespace / Webflow
Front end development
HTML 5 / CSS / JavaScript Basics
Experience
An overview of my professional journey, including freelancing projects, internships, and non-profit projects.
05/2023 – Now
SATS GROUP
Digital Product Designer
2022 – Now
Freelance
Graphic Designer & UI – UX Designer
2022 – 2023
Karpi Studio
Junior Digital Product Designer
2020 – 2023
Erasmus Student Network – Volunteering
Communication Manager & Graphic Designer
2020
Manusa
Marketing & Design Intern
2019
Top Cable
Marketing & Design Intern
Education
2021 – 22
EINA, Barcelona
Master in Graphic & UX-UI Design
2020 – 21
ESADE Business & Law School
Master in Marketing Management
2016 – 20
ESADE Business & Law School
Bachelor in Business Administration
Languages
Catalan
Spanish
English
French
Norwegian
Native
Native
Professional Proficiency
Intermediate
Intermediate (B1 – B2)
Awards & Recognitions
Lol I'm a Junior Designer