Hotel Branques

This project consisted on creating a whole brand identity for a concept hotel of your choice. I wanted to do something that was both realistic and different at the same time so I chose to do a tree house hotel called Hotel Branques where the rooms are cabins on top of trees.

Year

2022

 

Category
Visual Identity
Naming
Greeting card

The idea of this project was not only to make us come up with a concept and a logo but to create a whole brand language that was applicable into multiple supports and materials as if the hotel were to exist in real life. The professor encouraged us to go further and to move past the screen and work with real materials to develop some of the items that we wanted to present to the client.

Evolución logo
Naming

 

«Branques» (ˈbɾaŋ.kes) means «branches» in the Catalan language, spoken in Catalunya, Spain. The name was chosen in order to reference the natural environment of the hotel and its general concept of the hotel being on top of trees. I also wanted to choose a Catalan name for the brand as an homage to our language even though the target was international.

Concept

 

Branques is a hotel in the middle of the Pyrenees Mountain Chain which is surrounded by forest and nature. It is located near Puigcerdà, the capital of Cerdanya in the province of Girona, Spain. Its peculiarity is that the rooms of the hotel are tree houses. Guests go to Branques hotel to enjoy nature, disconnect from the busy life of the city, treat themselves and reconnect with the environment in the most healthy way possible.

Evolucion Logotipo-04
Evolucion Logotipo-05
Iconography

 

The Branques icon wants to represent three different concepts: Nature, expressed through the tree; Home, represented with the cabin; and Adventure, portrayed with the mountains.

Brand Pattern

 

The brand pattern is the brand icon that has come together and multiplied. It wants to give of a sense of greenery and abundance of vegetation that want to emulate the forest in which the hotel finds itself in.

Screenshot-2022-05-21-at-12.30.25-edited-1

Brand Applications

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